Right off the bat of a brand new naming rights partnership, Softball Australia continues to go from strength to strength commercially following a major multi-year sponsorship announcement with independent car hire provider East Coast Car Rentals, who now become a Principal Partner of the organisation.
East Coast Car Rentals CEO, Mark Kingsman, has long been a passionate fan of the game and is delighted to be officially sponsoring the sport in such an extensive manner.
“It is definitely an exciting time for Softball here in Australia and East Coast Car Rentals are proud to be supporting the sport and standing alongside the women on their road towards the 2020 Tokyo Olympics – it will definitely be a sensational journey to follow”, Kingsman said.
Softball Australia CEO, David Pryles, believes the latest sponsorship agreement serves as yet another testament to the big changes that are happening to Softball as a national sport.
“With the 2020 Tokyo Olympic Qualifying Tournament coming up, it is incredibly exciting to see how fast our supporter base is growing,” Pryles said.
“Above everything, the sponsorships and the extended support is fantastic encouragement for our dedicated players, both at grassroots and elite levels – and of course for the overall legacy of the sport here in Australia”, Pryles continued.
Established in 1979, East Coast Car Rentals have been providing quality rental cars and service for over 35 years.
The Australian car rental company offers a wide range of vehicles with locations in Brisbane CBD, Brisbane Airport, Sydney CBD, Sydney Airport, Melbourne CBD, Melbourne Airport, Adelaide CBD, Cairns CBD, Cairns Airport, Gold Coast Airport (Coolangatta Airport), Surfers Paradise, Hobart Airport, Launceston Airport, Sunshine Coast Airport and Auckland Airport.
The wider Softball Australia community will also reap the benefits of the latest sponsorship agreement with all members receiving a 15% discount off the best daily car-renting rate.
The announcement follows TOGA Far East Hotels (TFE Hotels) becoming naming rights partner for the Australian Open Women’s Softball Team, who are now known as the Travelodge Aussie Spirit.